What It Is:
Predictive analytics combines statistical techniques, ML models, and big data pipelines to anticipate future trends. Unlike descriptive analytics (what happened), predictive analytics asks: what is likely to happen next?
Technical Stack:
• Data preparation: ETL pipelines (Apache Spark, Kafka).
• Modeling: Time-series forecasting (ARIMA, Prophet, LSTM networks), regression analysis, ensemble methods.
• Validation: Cross-validation, AUC-ROC, RMSE.
• Deployment: Dashboards (Power BI, Tableau), cloud ML endpoints (AWS SageMaker, GCP Vertex).
Applications:
• Finance: Credit risk scoring, fraud detection.
• Retail: Inventory planning, demand spikes.
• Healthcare: Disease progression models, patient readmission forecasts.
• Manufacturing: Predictive maintenance using IoT sensors.
Think of predictive analysis as equipping your business with a weather forecast—not for the skies, but for markets, risks, and opportunities.